It can be an immensely valuable channel for creating value for your ideal customer profile ( download this template to create your ideal ICP if you don’t have any yet) and buyer personas, while establishing thought leadership, listening to your audience, and building brand trust. LinkedIn should serve as an integral part of your overall demand generation strategy. That being said, a concentrated social strategy will, over time, will help create effective top-of-funnel awareness and extend your brand’s reach. The ROI for social media marketing, in general, is hard to measure and has lower conversion rates than other B2B channels. It is also important to note, however, that if your goal for LinkedIn is to generate leads quickly, you will be sorely disappointed. There is no doubt that content targeted at business minds finds an eager audience on LinkedIn.
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